Myer general manager of marketing Gemma Hunter

  • Myer Gift Cards for Sale But as Myer brushes up its famed Melbourne Bourke Street Mall displays for throngs of socially-distanced children the celebrations may prove short-lived for the retailer. This Christmas will be like no other for Myer and an underwhelming season could spell more trouble for its management.Following a shocking $172 million full-year loss Myer is facing an all-too-familiar showdown against some of its largest investors who are fed up with the ongoing underperformance and perceived mismanagement of the business.

    When Solomon Lew sent a message to Myer chairman Garry Hounsell in 2017 saying “this is round one Myer eGift Cards we are only getting started” he wouldn’t have imagined that in 2020 he would need to re-enter the ring for another round.But after Myer reported a $172 million loss for the year combined with huge debts and a questionable strategy exacerbated by the global pandemic Lew felt the need to get active.With retail industry speculation that Myer will struggle with supplies in the lead up to the Christmas season things aren’t looking good for the department store chain.

    Myer is launching its spring/summer 2021 womenswear collection with a campaign that champions the Australian style and spirit.Created by Clemenger BBDO Melbourne the ‘Made for this’ campaign pushes the message that Australians are made for times like this and Myer is made for them.Myer general manager of marketing Gemma Hunter said the campaign was influenced by the trials and tribulations of 2020.Australian women are strong and resilient and we wanted to capture those character traits along with a sense of fun in this new film for Myer.