The recent trends of On-Page Optimization: 2019

  • Google is getting smarter with every passing year. So are other search engines. Ranking higher only with Meta tags and keyword density are obsolete now. Google's new technique to answer queries directly on SERPs (Featured Snippet) and the number of voice search queries have made website owners worry about what should be the next on-page optimization strategy.

     

    The way to success is to familiarize yourself with the upcoming on-page optimization trends and make an action plan for each.

     

    If you are looking for some practical strategies that you can use on your website and earn some real revenue in 2019, then this article will help you. Let us get going!

     

     

    1. Quality Content

     

    In 1996, Bill Gates said, “Content is the king.” In 2019, it remains true. No matter how smart your on-page optimization is, Google will know if you are posting nonsense stuff, which has no value to the users. How google gauge the value of your content?

     

    • How frequently people search for your brand.
    • How repeatedly people visit your site or blog.
    • How long people stay on your blog.
    • Is the bounce rate high for your blog?
    • Do people return to SERP without dwelling on your blog? (dwell time)
    • Is your site bookmarked on Chrome?

     

    1. The URL should be short and simple

    https://www.pixoq.com/digital-marketing-services/

     

    Which one you are likely to click on? The first one or the second one? Obviously, the first one. Because, it is easy to understand, precise and clean.

    The shorter the keyword, the more “clickable” it is. So make URL short, precise, clean and simple.

     

    1. Use one main keyword and the variations of the main keyword

     

    Keywords- the most important factor in SEO.

    Three things you have to remember when you are analyzing keywords for your blog.

     

    • What problem are you trying to solve through your blog?
    • What exactly people are looking for in your blog?
    • Which terms related to your problems are the weighing high on the search engines?

                    

    To optimize your blog in 2019, you should use a family of keywords.

                     

    There should be-

    • One main keyword
    • Variations of the main keyword (synonyms)

     

    There are many keyword research tool available online likeAnalytics, AdWords, Webmaster Tools, and Trends etc.

     

    1. Page Title should contain the main keyword and be precise

     

    The page title is the text you see on the tab of your browser. Moreover, it has huge SEO value. It will not be overstating to say that page title is the shortest summary of your page. Try to attach your main keyword at the beginning of your title tag.

     

    1. Add some special words in your Page Title to increase “click ability” value

     

    Remember that, about half of your organic traffic comes from long tail searches. In addition, many of these long-tail keywords are 68-word terms, which will never appear in any keyword research tool. If they do not appear in any keyword research tool, how are you going to optimise your site for them? The answer is by adding some specific words, which are known as modifiers.

     

    Some of the modifiers are-

     

    • 2019
    • Best
    • Guide
    • Checklist
    • Fast
    • Review
    1. H1 for headings

     

    WordPress or services like that automatically add H1 to your blog post. Headings are the first thing people notice when they first enter your page. So, make your heading attractive and precise. Also, use your main keyword and some variations in the heading.

     

    1. H2 for subheadings

     

    Your main keyword should be added in your subheadings. Then wrap it with H2 tag for more traffic.

     

    1. Say no to keyword stuffing

     

    Keyword stuffing is not only part of black hat SEO but also fruitless now in 2019. As I said earlier, Google is getting smarter day by day. Keyword stuffing or spamdexing are now ruled out by Google's newest algorithm. If your keywords are out of context or irrelevant or over-used, you can pay a lot more price than you can imagine.

     

    1. Your main keyword should be in the first 100 words

     

    Put your main keyword in your first paragraph and within 100 words. This technique helps Google to understand what your content is about.

     

    10. Image Optimization

     

    Put your main keyword in the alter text of the image. This is also SEO Image Optimization. It gives Google an idea about your content.